We chose Squirrels red for the uniform as it’s so closely associated with the red squirrel animal, it’s highly visible to keep children safe, and the bright primary colour appeals to children of all genders. In YouGov testing (Feb 2021) with 1,000 parents of 3-5 year olds, over two thirds (68%) of all parents supported a uniform in Squirrels Red (with only 7% disliking it) 82% of parents supported the colour palette overall, liking red best. 67% of parents from C2DE backgrounds and 65% of those from Black and minority ethnic backgrounds also supported a uniform in Squirrels Red.
